Meet Curacoro: LLBA Transitions To A New Brand With A Bold New Look

Two models holding Curacoro lashes

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Meet LLBA’s Bold New Look: Meet Curacoro

LLBA Professional is thrilled to announce a bold new brand transformation that respects our roots, embraces our growth, and marks our expanded presence in the beauty universe. 

Effective Summer 2024, LLBA will embrace a bold new look and become known as Curacoro. The name change also comes with an expanded brand strategy, aiming to broaden our presence in the beauty industry by servicing the multifaceted needs of beauty professionals worldwide.

“The beauty professional industry is evolving, and we need to evolve with it,” said Ann Mai, Founder and CEO of Curacoro. “We are proud of our roots in professional eyelash extensions and carry them with us into this brand transformation. At the same time, we knew it was time to move forward and reinvent ourselves, and we are thrilled to be launching this new chapter in our legacy of professional beauty excellence.”

A Brave History and a Bold Future

Over the past seven years, we've evolved from a local lash supply hub to a global powerhouse, serving over 100,000 satisfied beauty professionals and lash technicians across North America, Europe, Australia, and beyond.  From eyelash extensions to so many more beauty essentials, we’ve rapidly grown into a globally recognized one-stop shop for all beauty professionals. 

We remain committed to adapting to the beauty landscape, supporting changing aspirations, fueling bold creativity, and celebrating each milestone along professional and personal paths. But the world of beauty is dynamic and continuously calls for evolution. As the industry changes, we’re evolving with it.

A Brand Make-Over: Who Is Curacoro?

A model with lash extensions holding Curacoro lash box

The name Curacoro is a fusion of two words that represent the essence of our new brand: 

Cura”—for curated care, selected, organized and cared for with particular attention. 
Coro” comes from the Latin word “cor,” which means “heart.” It emphasizes emotions, passion, and the essence of being. 

We blended these words together for a fresh new look. “Curacoro” represents a refined selection of beauty products curated by those passionate about the world of beauty and everyone in it. 

As we embrace our new identity, let's explore what this change means for beauty practitioners, enthusiasts, and everyday customers.

Expanding Our Horizons in Beauty Innovation

Eyelash extension with a pink brush wand

Curacoro signifies our expanded presence in the world of beauty and beauty products. While we remain specialists in eyelash extensions—the cornerstone of our brand—we're branching out to meet today's beauty professionals' diverse, ever-changing needs. 

From the essential tools of the trade to must-have beauty items, our expanded catalogue of beauty products and services are designed to elevate your business and personal beauty routine to the next level.

The Essence of Curacoro: Quality Meets Accessibility

Tweezer picking up eyelash extension

At Curacoro, we balance the scales of premium quality with accessibility. Our products are expertly curated and thoroughly tested for excellence. We aim to empower you to thrive professionally without costly barriers and become the most successful version of yourself.

Building a More Connected Beauty Community

Curacoro Learning Academy, Trainer Teaching Student

We believe in the power of community, especially when it comes to beauty. Through our learning academy, comprehensive starter kits, and more, we're cultivating a space where knowledge flourishes and skills are honed. Whether you're taking the first steps in your beauty career or a seasoned professional, Curacoro is your ally and your platform for growth.

Our Commitment: Empowerment through a Passion for Innovation

A model showing off the Curacoro lash box

Curacoro is not just keeping pace with beauty trends; we're setting them. Our commitment to innovation is as bold as the products we create. We're continuously exploring new avenues to ensure our offerings reflect the dynamic needs of our clients.

Join us on this exhilarating journey. 

Welcome to the bold new face of beauty. 

Welcome to Curacoro.

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A Brand Reimagined by Our Visionary Founder

Ann Mai - founder of LLBA Professional, now Curacoro

Curacoro is the brainchild of Ann Mai, a decorated lash artist and innovative entrepreneur who saw immense potential within the beauty industry. She has built this brand to stand for community, excellence, and accessibility, encouraging beauty professionals to seize their careers with passion and autonomy.

Curacoro is based in Canada but services beauty professionals worldwide.

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